News Center

Brand lift refers to the impact an advertising campaign has on how people perceive, recognize, and feel about a brand. It measures factors such as increased brand awareness, improved consumer sentiment toward the [...]

Bridgewell AI-DSP supports ad placements on Meta, Google, and Bridgewell DirectPath, in addition to OTT In-stream and Out-stream formats. It also integrates with data clean room and demand path optimization (DPA) solutions, providing [...]

In-stream ads—pre-, mid-, and post-roll—offer high visibility and engagement by inserting ads directly within video content, making them one of the most effective formats in video advertising. […]

OTT advertising breaks through the limitations of traditional TV media, enabling more precise audience segmentation and performance tracking. […]

If you can provide information that is valuable, relevant, and aligned with current user needs, your audience is more likely to share their email address—allowing you to further target these high-quality leads and [...]

Content marketing and native advertising serve different roles in reaching and engaging audiences—one builds loyal followers over time, while the other amplifies content through paid channels. This article shares six actionable tips to [...]